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.@Twitter's new #videoad format plays video while the landing page loads below it. Testing revealed a 2x higher CTR: https://t.co/dkxBBAVjhJ

Truth in Data. Proof In Performance. 

Merkle helps the best brands in the world create competitive advantage through people-based marketing.

Our legacy in data, analytics, and technology, and strength in performance media, strategy and creativity are at the heart of our fully integrated solutions.

We believe the future of marketing is personal – informed by data, powered by technology, driving customer experience through creativity.

Our work for our clients builds enduring partnerships based on relationships, trust and value. The value we create makes us #MerkleProud.

With more than 3,400 employees, Merkle is headquartered in Columbia (Maryland) with 15 additional offices in the US and presence in Barcelona, Bristol, London, Shanghai, and Nanjing.

Veterans Day Effort Drives Tremendous Business Results

Merkle helped to humanize the USAA brand, developing a social marketing strategy that balanced the art and science of a methodical, data-driven campaign. The creative execution of the Veterans Day campaign series helped the financial services and insurance group engage and connect emotionally with the military community, with tremendous business results. 

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Revolutionizing the Traditional Fundraising Model

Set on moving its fundraising goal from high donor volume to increased net revenue, Arthritis Foundation enlisted Merkle to help maximize donor value while reducing cost. Merkle’s unique List Source Optimization approach leveraged individual-level data and advanced analytics to make optimal acquisition list decisions, for $4 higher average gift and 42% lower list investment. 

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A Website Uniquely Tailored to Customers

Merkle built a responsive website for the luxury vacation destination club, Exclusive resorts, which better addressed the needs and expectations of its best customers as well as prospects who are similar to them. The modernized site, complete with supporting paid search and social, creative messaging, functionality, device responsiveness, and optimization, resulted in an astounding 292% quarterly increase in digital marketing leads and a 74% decrease in cost per lead.  

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Digital Innovation Grows Brand Awareness, Drives Sales

Premium coffee brand Nespresso teamed up with Merkle to develop data-driven digital marketing strategies to increase sales in the US. In addition to online sales, the goal was to increase brand awareness and engagement, mobile usage, and website traffic. Impressive results included first-year US revenue growth of 50%, with a 165% increase in search engine conversions through remarketing.   

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