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It may b a nerve-wracking night 4 our teams, but def "as good as it gets." @Buck @FOXSports #worldseries #game7 #ofcoursetheresaraindelay

Connections that Count

Vizeum is the fastest growing media agency both in the US and globally, according to RECMA, and was created for the new era of media: a convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in. Vizeum embraces every dimension, linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale.

Thanks to technology, media has become any link-- virtually any connection-- between a brand and a consumer or between consumers. Vizeum challenges the potential of these connections to measurably grow our client’s business. We combine bold thinking with the agile application of data and technology. We continuously experiment and doggedly pursue new ideas. In doing so, we create connections that are more personal, adaptable, valuable and engaging, which is why RECMA has named us Fastest Growing Media Network in 2015. 

Justin Bieber #mycalvins

Justin Bieber #mycalvins

With relevance waning with millennials, Calvin Klein needed to be bold.  They partnered with the most polarizing celebrity - Justin Bieber. Our challenge was to re-establish the brand as a cultural leader and drive jeans and underwear sales.

To leverage our huge celebrity asset with our shoe string budget, we created the “Calvin Klein Circuit” (CKC) - a dynamic real-time planning approach. The CKC would enable us to track and modify the mix of our media daily and assess the right moment to boost the campaign with paid media as Bieber fever caught fire.

We broke the rules for launch.  For the first time in the Fashion category, we launched this campaign solely on social. In the first 48 hours, the hashtag #mycalvins generated 1.6mm Twitter mentions. That’s 5 x  the mentions Kim Kardashian’s naked cover drew with the #breaktheinternethashtag.

Now we had to convert the social conversation to sales. We used the CKC to target contextual areas where influencers and millennials had been engaging in the social conversation and utilized a technology partner to ensure that all digital video was fully shoppable.

People were always going to talk about Bieber, but our use of media ensured the conversation translated directly to sales.  The US e-commerce site saw a 4.25x increase in traffic YoY, the most traffic in the past twelve months. In total women's underwear sales increased 84% YoY with men's increasing 41% YoY. Men’s jeans sales were up 32% YoY with women's jeans up 16% YoY.

#Unbeliebable

Burberry - Brit Rhythm

Burberry - Brit Rhythm

Brit Rhythm was the first fragrance launch for Burberry since its beauty business was taken in-house. The challenge was to reinvent the way fragrances were launched, disrupt category norms, and build genuine connections with male millennials – an audience that tunes out traditional fashion and beauty marketing.
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Mini Cooper - Mini Paceman

Mini Cooper - Mini Paceman

Mini’s latest launch, the Paceman, was unlike anything seen from the brand before. So we created a new playground for this new type of car, placing it at the centre of a unique art exhibition that celebrated the personality and emotion at the heart of the brand.

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Kronenbourg - 1664

Kronenbourg - 1664

Our data told us that attitudes to beer in France were ripe for disruption.What if we could somehow put 1664 front of mind at a very significant moment of consumption, a mealtime? As 1664 has the widest range of beer flavours from the fruitiest to the most intense, we realised each flavour could complement a different meal.
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BMW - i3 Launch

BMW - i3 Launch

Our challenge was to persuade potential prospects of the merits of owning an electric vehicle. We would do this by educating them, showcasing the benefits and at the same time alleviating their rational concerns around ownership of an electric car.
We teamed up with London Brand Management, a tech start-up specialising in Artificial Intelligence software, to create iGenius.

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