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LIFESTYLE MARKETING AGENCY

MKTG  is a global lifestyle marketing agency that builds impassioned communities around brands by engaging consumers through experiential, digital and social media. MKTG is uniquely designed to scale and reach audiences around the world, as well as in their own backyards. 

Headquartered in New York City, MKTG employs over 1,400 marketers and 7,000 brand ambassadors in 14 countries and produces more than 80,000 brand experiences each year

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Agency Services:

Event Marketing
Sports & Entertainment Consulting
Strategy & Planning
Creative Studio
Production Management
Retail Marketing
Digital & Social campaigns
Word-of-Mouth
Community Building
Video Production

Diageo: House of Walker

Diageo: House of Walker

MKTG INC has helped evolve the House of Walker for over 10 years, making it the leader in the Scotch whisky mentorship category. Recent House of Walker tours have offered guests increasingly innovative ways to explore Johnnie Walker’s “Keep Walking” message of constant progress.

To exemplify the Keep Walking ethos, MKTG INC invited entrepreneurs to share with guests their own stories of progress within their chosen fields of fashion, food, art, film, technology or business.

The brand’s rich heritage was also brought to life with stylized vignettes reflecting key moments in the Johnnie Walker story. Guests were served innovative whisky cocktails as they explored the stories behind Johnnie Walker Red Label, Black Label, Double Black, Platinum Label and Blue Label.

During whisky tastings, an interactive tasting table displayed digital content that highlighted each marque’s flavor notes. Guests were given RFID cards linked to their social media channels, allowing for immediate and seamless sharing of the experience.

Nike: Nike+ NYC Athletic Training

Nike: Nike+ NYC Athletic Training

As part of Nike’s push into the training category, MKTG INC designed and produced a 4-week, high-intensity workout program that targeted New York fitness enthusiasts who are looking to push themselves and train at professional athlete levels.

The first of its kind for Nike, the program was led by top trainers, from professional boxers to nationally recognized jiu jitsu experts. Athletes were put to the test in grueling challenges such as sled pulls, box jumps and tire pushes, often in unforgiving weather conditions.

For each workout, MKTG INC selected a unique, unexpected NYC location that highlighted the unflinching urban grit of the Nike fitness athlete. Each space was designed to incorporate the bright and bold colorways of Nike’s training product line.

MSNBC: Growing Hope Tour

MSNBC: Growing Hope Tour

In our second year of partnership with MSNBC, MKTG INC was asked to take our first year’s concept of a “prayer tree” and turn it into a national tour.

Our Growing Hope tour was inspired by a community garden and greenhouse. We visited cities nationwide, inviting citizens to share their hopes and thoughts about the issues that mattered most to them.

Each tour stop featured live program broadcasts, book signings and meet-and-greets with popular MSNBC hosts.

Gatorade: Unreal Around the World

Gatorade: Unreal Around the World

In 2014 Gatorade wanted to leverage the popularity of the World Cup by offering real soccer players a chance to play in the world’s most “unreal” pro stadiums.

Elite international athletes ages 16-24 were invited to submit videos demonstrating how they go to “unreal” lengths to train. MKTG INC’s team of football experts then analyzed the submissions to select the best.

The winning players then hit the road to test their new skills in soccer’s most storied stadiums, from Liverpool to Rio.

DICK’S Sporting Goods: #RunFor

DICK’S Sporting Goods: #RunFor

MKTG INC created a retail space and race-day activation for Dick’s Sporting Good’s title sponsorship of the Pittsburgh Marathon. Our design celebrated key cultural aspects of Dick’s hometown of Pittsburgh – including a 16ft-high, 60ft-long replica of Pittsburgh’s famous Roberto Clemente bridge.

The retail and race-day activations also celebrated Pittsburgh’s runners by asking them to share what they #RunFor on unique social-media walls in the space. As they passed Mile 24 on race day, the runners were cheered on by name and reminded of their reasons for running.

The activation garnered improved attendance, excellent retail sales and unprecedented social media attention via the popular #RunFor hashtag

NetSuite: SuiteWorld

NetSuite: SuiteWorld

SuiteWorld is an annual 4-day event that showcases for business-minded consumers how best to manage their business via cloud. Through breakouts, keynotes and expert-led training sessions, SuiteWorld’s 7000+ attendees learn how NetSuite’s product offerings make business via cloud friendly and fun.

MKTG INC transformed the San Jose Convention Center into a 550,000-sqft “playroom” that underscored the more playful aspects of cloud-based business. A DJ booth, claw games and appearances by “Suite Stanley,” NetSuite’s mascot, highlighted SuiteLife’s fun and engaging user activities.

To close out the #1 cloud event of the year, MKTG INC brought chart-topper Aloe Blacc to the closing gala event, attended by some 2400+ fans.

CEO:
Charlie Horsey
chorsey@mktg.com
212-403-4040

New Business Contact:
Bryan Duffy
EVP, Sales & Marketing
bduffy@mktg.com
212.336.3418