Diageo: House of Walker
MKTG INC has helped evolve the House of Walker for over 10 years, making it the leader in the Scotch whisky mentorship category. Recent House of Walker tours have offered guests increasingly innovative ways to explore Johnnie Walker’s “Keep Walking” message of constant progress.
To exemplify the Keep Walking ethos, MKTG INC invited entrepreneurs to share with guests their own stories of progress within their chosen fields of fashion, food, art, film, technology or business.
The brand’s rich heritage was also brought to life with stylized vignettes reflecting key moments in the Johnnie Walker story. Guests were served innovative whisky cocktails as they explored the stories behind Johnnie Walker Red Label, Black Label, Double Black, Platinum Label and Blue Label.
During whisky tastings, an interactive tasting table displayed digital content that highlighted each marque’s flavor notes. Guests were given RFID cards linked to their social media channels, allowing for immediate and seamless sharing of the experience.