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Real People. Real Connections. Real Impact.

Mitchell is an award-winning strategic communications firm, working on a national and global scale with some of the world's largest companies and best-known brands. Our capabilities include a variety of public relations services that span traditional, digital and social channels, and are focused on helping clients build relationships, reputation and results. Mitchell was selected as a Top 10 Fastest-Growing Agency Globally by The Holmes Report and a 2014 Midsize Agency of the Year finalist by PRWeek.

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Walmart Grand Openings

Mitchell designs and executes the most aggressive integrated public relations and marketing campaigns in the history of Walmart store openings. Our hyper-local approach to maximizing openings across the U.S. promoted assortment and local suppliers humanized the brand, showcased job creation and more. Collectively, these campaigns have reached more than 1 billion consumers via traditional and social media.

Swiffer

Swiffer Goes Pink

Mitchell led a campaign to promote the partnership between Swiffer and Walmart with Cleaning for a Reason, a nonprofit organization that provides free housecleaning services to women undergoing cancer treatment. The media relations campaign included a national interview on Fox & Friends Weekend, a 22-market satellite media tour, social media news release, and mommy blogger engagement.  The publicity campaign generated 323 million impressions.

Old Spice

Old Spice

P&G’s quintessential men’s grooming brand, Old Spice, asked Mitchell to amplify the Walmart-specific promotion of the Old Spice Timber products by driving awareness, sales and customers to the promotion microsite www.oldspicegetaway.com where customers entered for a chance to win manly prizes. The campaign generated 310.4 million impressions and a microsite conversion rate of 52%.

Hilton Huanying

Hilton Huanying

Hilton sought to position itself as the leading international hotel brand for Chinese travelers. The Hilton Huanying (“welcome” in Chinese) program provides an authentic welcome for Chinese guests. Mitchell designed and implemented a Chinese New Year celebration in Washington, D.C. and executed all aspects of the event. The campaign generated more than 61 million global impressions as well as Associated Press national wire distribution of an exclusive photo taken by the Mitchell team.

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Kraft Lunchables

Kraft Lunchables

Lunchables underscored its commitment to promoting fun and active lifestyles for kids by participating in Boys & Girls Clubs of America’s national Day for Kids initiatives in Atlanta, New York, LA and Dallas. Mitchell led on-site activations, leveraged celebrity participation to convey key messages in media interviews and conducted local market outreach for all events. The campaign resulted in 828 million media impressions, coverage with Wall Street Journal and CNN.com, and a social media reach of more than 12 million.