dentsu aegis network


Multilocalism: The new trend of feeling local in every city you live and work

Integrating Brands Into Cultures

Gravity is an award winning, full-service advertising and communications agency with an expertise integrating brands into cultures within the United States and abroad. Gravity’s AudienceM is the only data management platform (DMP) that arms marketers with the most advanced technology reaching over 78 ethnic audiences across hundreds of segments on web, mobile and social platforms.  Its subsidiary, Triomphant Communications is an award-winning communications, grassroots and public affairs firm. With headquarters in New York City clients include: 9/11 Memorial Museum, Anheuser Busch/InBev, General Motors, IDT Telecom, Pelé, Red Door Spas by Elizabeth Arden, ShelterPoint Life Insurance and the American Board of Physician Specialties, among others. Gravity is a Dentsu Aegis Agency. 

Western Union, International Money Transfer (IMT)

Never Too Far To Care, Internationally

In the changing financial services landscape rocked by new competitive entrants it has become critical for Western Union to maintain an image as a modern brand capable of meeting the needs of new consumers. We developed a digital and social campaign across 10 different diaspora markets in the U.S., called Never Too Far. As a result, Western Union connected the emotion of being close to home with millions of international consumers and grew Western Union’s transaction volume by 5%.

IDT Boss Revolution

Family Reunion 

Boss Revolution is an international calling service that provides simple, reliable and inexpensive ways to connect friends and family abroad. Boss led the competition, but was starting to lose Hispanic customers to other solutions. To increase brand credibility, we partnered with trusted TV celebrities to create customized long format integrations and brought families together. In addition, we arranged placement with major events and broadcasters that provide world-class soccer programs, which is a major draw for Hispanic audiences. IDT managed to grow its Boss Revolution revenue from $20 mln in 2011 to $900 million in 2016.

Comcast Xfinity

Future of Awesome

How do you transform ‘The Future of Awesome’ into something more relevant to a multicultural audience? We leveraged our community connections to create a grassroots movement with experiential and social activations in key multicultural markets helping Xfinity gain strong ground among its diverse client base.

Meliá Hotels International

Digital Acquisition Campaign

Meliá Hotels International is one of the world’s largest hotel chains operating more than 350 hotels in 35 countries and 4 continents under several brands. The company was faced with increasing competition and unique demands from changing audiences in North and South America. Gravity leveraged its proprietary AudienceM technology to run a comprehensive acquisition-focused digital campaign across hundreds of media partner platforms to achieve new hotel bookings for various Melia properties around the world.

American Board of Physician Specialties (ABPS)

Public Affairs 

The American Board of Physician Specialties (ABPS) is the third largest physician-certifying body in over 17 medical specialties. They faced growing discriminatory practices due to a large competitor, who was the Goliath to their David, preventing non-member physicians from garnering board recognition and even from treating Veterans. Triomphant Communications, Gravity’s public affairs subsidiary partnered with key government and community stakeholders to successfully grow ABPS’s reputation in DC and around the country and continue to do so. They are now recognized by the Department of Labor, CMS, States throughout the country and now work directly with the VA to improve Veteran care.