dentsu aegis network

USA
@wearefetch

@buzzfeedexp You brought the hat, we brought the bat! Good game 🏏�pic.twitter.com/8hUZ6Su2xfxf

Fetch, part of Dentsu Aegis Network, is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other.

Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.

 

Apple Music

Apple Music

Our objective for Apple Music is to win market share and new customers, driving trial and sign ups in a fiercely competitive music vertical is a challenge, because people usually only subscribe to one player. Use of mobile expertise to deliver a multi-screen social media campaign. In order to make a big splash we took two Tumblr site takeovers on both video announcement day (also Taylor’s birthday) and on the launch day. We transformed Taylor’s entire Tumblr feed with art from Taylor’s World Tour Video whilst adding an Apple Music tab to the top of the Tumblr home navigation bar so that users could view exclusive content from Apple Music and Taylor Swift herself, around the time of the announcement. Both Apple Music and Tumblr content were synced onto Tumblr’s home page throughout the day. Users were able to go directly to the Apple Music app to sign up for a free 3-month trial. The campaign was rolled out across desktop, mobile web and Tumblr’s mobile app. The takeover days surpassed guaranteed metrics for the campaign exceeding 22 million impressions.

Uber

Uber

Uber wanted to acquire new riders and drivers at global scale. Fetch uses various media channels and real-time data to deliver and optimize towards first trips. The account has scaled to reach over 360 cities around the world. We use city location targeting when working with partners and are able to validate targeting with geo-auditing. We are able to operate with location accuracy far above the industry average.

 

Hulu

Hulu

Hulu came to us with the goal to achieve higher rankings in the App Store and for an expert ranking analysis of organic installs needed to reach a top position in the charts. Fetch approached this with a performance campaign using a mix of both incent and non-incent strategies along with third-party tracking to help optimize budget towards highest performing channels. Through our tailored marketing approach Fetch has put Hulu into the highest chart positions ever reached. 

Hotels.com

Hotels.com

Hotels.com sought to tell the world about their app where users can find great deals, book trips, filter their searches, and see destination photos for easier decisions. Fetch developed a multi-channel global media strategy across devices, analyzing the way users interacted with different ad imagery on different channels. Based on this analysis, we constantly refine our creative efforts to deliver results. Fetch has moved over 40% of bookings from desktop to mobile since 2010, driven over 33 million downloads since 2011 and boosted their app to the top 10.

Warner Bros.

Warner Bros.

One of the biggest names in entertainment, Warner Bros. needed a mobile video ad for their epic multi-player superhero game. Fetch elevated the game to the level of film by creating a mobile video with a cinematic look and feel, tapping into the excitement of a movie trailer. The element of brevity is key for the mobile consumer, so the mobile video showcased the game’s core features, keeping it exciting but informative. Upon launch, the mobile video yielded a video conversion rate of 14.6% over the industry average of 9%.