dentsu aegis network

USA
@CardinalPath

Thrilled to team up with @Carat_USA to deliver data-informed insights and value to our clients! #mediatransformation https://t.co/SNAand43Op

Who are my best customers?

And how do I get more of them? Cardinal Path helps CMOs answer the big questions by creating, implementing and activating advanced analytics for the enterprise. With dedicated teams of award-winning analysts, statisticians, data scientists, developers, and many of the top minds in the digital marketing space, we help our clients unlock the value of their data.

In this data-driven, digital era, customer insight is everything. Our aim is to share all that we know and empower people to make confident decisions to grow their business.


 

U.S. Cellular

PURCHASE INTENT ANALYSIS PAYS OFF

Cardinal Path led a purchase intent analysis for U.S. Cellular and uncovered the website actions that are most predictive of future purchases. Armed with these insights, initial testing has already driven a 23% increase in visitors to the “Offers” section of the website and a 61% boost in customer lifetime value by improving the blend of higher-value customers in the mix and increasing response rates. 

And the benefits don’t stop there. 


 

1stdibs

BULLISH ON DIGITAL: BOOSTING AN ONLINE LUXURY MARKETPLACE TO NEW HEIGHTS

Cardinal Path provided expertise to guide and accelerate the process of getting 1stdibs to their desired goal of driving their strategy from data and analytics.

Results: 

Informed by analytics, paid media had 47% lift in transactions, 10% gain in overall return on ad spend 

Data-driven email marketing led to 34% increase in click-through rate 

Deep understanding of purchase paths, aggressive A/B testing & redesign of Product to Checkout experience led to a 24% increase on conversion quarter over quarter 


 

National Public Radio (NPR)

NPR USES CUSTOM DIGITAL ANALYTICS TO MEASURE NETWORK PERFORMANCE

Overwhelmed by the manual task of aggregating, analyzing and reporting on incomplete data from thousands of diverse sources, NPR turned to Cardinal Path for a new digital analytics strategy. 

Cardinal Path’s solution enabled NPR and member stations to understand how visitors interact with various forms of content across the network. Now, each of NPR’s member stations can evaluate their own performance and compare it to peer groups defined by genre, geography, size, and consumer classifications.