dentsu aegis network


Amplifi is the media investment arm of Dentsu Aegis Network.

Its goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio on a global basis.

Amplifi operates across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.


With a single operating model and a consumer led and convergent approach to solving client problems, Amplifi intends to re-invent relationships with media owners for the benefit of all.

Amplifi: re-inventing the supply side