dentsu aegis network


It's International Women's Day! We're celebrating with a great post! #DANisbold #beboldforachange #conquerthedivide

We are the programmatic experts for the Dentsu Aegis Network, specializing not only in programmatic buying, but also in the planning, analysis and activation of audience data. Our media buying approach allows us to adjust our strategy in real time, creating the right message for the right audience, achieving the ultimate return on investment. Innovation, education and thought leadership are at the heart of everything we do and our team is passionate about pushing the programmatic agenda for both clients and the media landscape.

Case Study 1

On behalf of a major auto retailer, Amnet and Carat partnered to develop a first-to-industry solution, “The Shop,” to unify audiences across addressable TV and digital media. Today’s media marketplace is driven by data, to intelligently deliver messaging to the right audience at the right time. The strategy was to create identical, not modeled, 1:1 in-market audiences for media activation cross-device. This initiative demonstrates DAN’s ability to design innovative solutions that help our clients gain a competitive edge in the marketplace.

Case Study 2

With little growth left in retargeting opportunities for a major cosmetic client, Amnet proactively approached them with other opportunities to expand the brand’s audience base. The team leveraged the Amnet Audience Center, it’s proprietary DMP, to analyze current converters and extend the audience to reach users like them. Using a combination of 3rd party data sources and private marketplace deals, the brand’s message reached more than 1.4 million unique users, a 67% increase, while simultaneously decreasing the cost per conversion by a whopping 57%.

Case Study 3

Amnet approached a major office supply client with a unique, data-driven initiative that would position the brand in front of its primary target of small business owners. The team worked with a data partner to identify the audience across premium business and technology publishers and set up 100% share of voice takeovers against the data segment. The team also dropped a pixel on the assets so they were able to capture 1.1 million unique small business owner cookies for future retargeting purposes across all exchanges.