dentsu aegis network

USA
@posterscope_usa

RT @nfletcherOAAA: @Posterscope Takes Home Two Awards at the 75th OBIEs ##OOH https://t.co/1MPM2Ell6S

Pioneering Out-of-Home 

Posterscope is the world's leading Out-of-Home Communications agency. With billings in excess of $3 billion, we have over 800 people in 53 offices located in 32 countries worldwide. We aim to continually build understanding of the role of Out-of-Home in the connected economy and make Out-of-Home campaigns easy and accountable for our customers to execute.

Traditionally the past drove the present. In today’s world, the future drives the present. Our point of difference is that we better understand emerging technology and consumer behavior when Out-of-Home and how the two combine to create new opportunities for advertisers.

Creates a blank canvas to help #TransformToday

Creates a blank canvas to help #TransformToday

Get:
Creative Millennial’s ages 21-34

To:
Participate in conveying the transformative power of art.

By:
Creating a tease and revealing the approach by turning a neighborhood’s everyday surroundings into an ‘Open Canvas.’ Walls, windows, benches, and doors along North 6th Street in Brooklyn were painted stark white to convey the idea of a blank canvas. A clear, simple message – THE FUTURE IS YOURS TO CREATE 6.22.13 was associated with strategically placed spots on the neighborhood canvas as a tease of what was to come.

Results:
The PR coverage and buzz generated from the Williamsburg activation and the amount of social chatter around the Absolut Open Canvas block takeovers, was so successful that the client decided to move forward with a similar activation in San Francisco in August, which was just as successful.

Chevy Trax 2015 #HiddenGems Campaign

Chevy Trax 2015 #HiddenGems Campaign

Get:
Millenials who are in the market to buy a City-Smart SUV. 

To:
Recognize that Chevy vehicles are now equipped with an experiential program that contains urban-centric features and technologies to discover their city’s #HiddenGems. 

By:
Placing interactive storefronts with a 165-inch video touchscreen display wall at three different cities: Los Angeles, Chicago and New York, and finding out interesting facts they might not have known about: where locals go to eat great food, what art exhibits you should see, etc. 

Results:
Garnered over 3 million market impressions, with about 2,000 consumer engagements per week, with estimates to about 300 per day. 

“What’s in a name?” Time Square #CokeMyName Campaign

“What’s in a name?” Time Square #CokeMyName Campaign

Get:
A new generation of tech savvy and Twitter-addicted consumers, particularly among Gen Z’s (11-19). 

To:
Encourage social participation while supporting the initiative of Coca-Cola, to develop a web experience that celebrates stories behind each of our names. 

By:
Tweeting #CokeMyName in Times Square, consumers were able to view a personalized story of their name broadcasted by Clear Channel digital OOH screens, followed by a picture advertising the story on a nearby opposite building for 15 seconds. 

Results:
Generated over 350 million social impressions and 42,000 posts using #CokeMyName hashtag. Tweets were mentioned across the USA as well as 110 other countries.

The Home Depot

Glidden Pro Paint Wrapped Food Trucks + Geo-targeted Mobile Effort

Get:
Hispanic Commercial Painters and Contractors in LA, Miami, Fort Lauderdale, Houston, Dallas, Sacramento, Phoenix, New York, Chicago, Denver, Orlando

To:
Visit The Home Depot and convert to Glidden Pro Paints

By:
Targeting construction and industrial sites with branded lunch trucks in core markets. Mobile media reinforced the campaign using a smart fence radius of 1-5 miles around each site to provide further branding and call to action options (e.g. call / get directions, or visit the website”).

Results:
A total of 17.25m impressions were delivered over the campaign with Miami, Dallas and NY amongst the highest ranking markets. The average mobile Secondary Action Rate (SAR) was 6.06%, a 51% lift over industry average.

MasterCard Creates First Ever “Table on a Billboard” in Support of Stand Up 2 Cancer

MasterCard Creates First Ever “Table on a Billboard” in Support of Stand Up 2 Cancer

Get:
Mastercard card members

To:
Enjoy a unique and “priceless” experience while supporting MasterCard’s partnership with Stand Up 2 Cancer

By:
Providing the opportunity to dine on a Times Square spectacular with meals created by celebrity chef Marcus Samuelsson.  Out of home media surrounding the display was used to drive social media.

Results:
Additional impressions were garnered through print, TV, and online news coverage as well as through word of mouth via social media shares. After the first week of meals, the remaining seats at the table sold out within minutes of becoming available. Ultimately, MasterCard raised $4MM for Stand Up to Cancer.

Augmented Reality Brings the Exciting World of Sunset Overdrive to Life for Commuters

Augmented Reality Brings the Exciting World of Sunset Overdrive to Life for Commuters

Get:
First to play gamers, 18-34 year old males

To:
Experience the visually stunning and over-the-top world of  Sunset Overdrive and increase purchase consideration

By:
Disrupting their daily commutes. The in-game world of Sunset Overdrive was replicated with an Augmented Reality experience via a San Francisco Digital Transit Shelter. As commuters waited for their bus, the street in front of them transformed into a scene from Sunset Overdrive with mutants jumping from windows and rooftops. Additional digital OOH formats increased the reach of the campaign with sight, sound, and motion.

Results:
The total interactive shelter engagements totaled 20,906 over the course of the campaign with additional impressions garnered through various channels, including Adweek’s home page and viral sharing. Just weeks into the campaign, the Xbox One Special Edition Sunset Overdrive bundle was sold out almost everywhere, both in stores and online.