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Driving Business Performance

Across the globe, we make digital marketing human by bringing everything together – creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today’s world. At iProspect, we’re not just specialists in different types of digital marketing – we also know how to bring it together. By putting customers at the centre, we create effective strategies that connect with people across every channel – and grow businesses in ways they can measure.

Hilton’s Real-Time Flight Cancellation

Hilton’s Real-Time Flight Cancellation

Hilton Worldwide wanted to reach the stranded airport traveler – a captive audience with urgent, typically weather-induced hotel needs. iProspect created an innovative solution using a data feed of flight cancellations to serve up incident and location specific ads based on real-time flight cancellations. By responding quickly and with scale, Hilton increased reservations, as well as improved relationships and brand perception with new and existing customers. 

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Chevy’s “Purple Your Profile” Campaign

Chevy’s “Purple Your Profile” Campaign

The best social media campaigns don’t tell the brand story; they tell the audience’s story. Partnering with the American Cancer Society, Chevrolet launched their “Purple Your Profile” campaign during the 2014 Super Bowl. With strong creative and iProspect’s thorough paid media strategy, the campaign went viral, inspiring more than 2 million people to “purple” their profiles in support of World Cancer Day.  

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GMC’s Lifestyle Content Campaign

GMC’s Lifestyle Content Campaign

Realizing the untapped opportunity to capitalize on the popularity of unbranded search terms in the automotive industry, GMC looked to iProspect for guidance. Creating a content-driven, lifestyle-themed SEO strategy, iProspect was able to expand GMC’s reach and measure performance. While site visits not only increased, the lifestyle content influenced shoppers too. GMC was the first automotive OEM to roll out this content approach and now other automotive brands are pursuing the same strategy. 

Full case study.

Intel Pioneers New Search Territory

Intel Pioneers New Search Territory

When you’ve been working together for years, it gets harder to find new ways to make a big difference with your search strategy. Consistent and continuous improvement requires increasingly innovative solutions. With their auction-based merchandising campaign – “PC Refresh 2.0” – Intel and iProspect forged ahead into new search territory and earned a 23% increase in wallet share, 7% increase in product sales, 41% increase in page results coverage, and exceeded industry response rate averages by 240%. And, this is just the beginning.

Full case study.

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Lids Capitalizes on Fan Excitement to Drive Sales

Lids Capitalizes on Fan Excitement to Drive Sales

They call the NCAA championships “March Madness” for a reason: seventeen days, sixty eight teams, sixty seven games – this isn’t a competition for the faint of heart. Teaming up with iProspect, Lids knows March Madness well and has seen continuous performance improvement in their campaigns around this key sporting event for nearly the last decade, but in 2015 they wanted to level up their game even more.

Full case study.

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