dentsu aegis network


RT @oath: .@Carat_USA, making oaths before it was cool. We love that you're #redefiningmedia, and we've got a surprise for you to show you…

Redefining Media

Carat is the #1 Global Media Network, according to RECMA, and a market leader in digital and diversified media solutions. Carat's vision is to Redefine Media and create better client business value through our command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of the Dentsu Aegis Network, the first truly global communications network for the digital age. Carat currently services clients in more than 150 countries and employs more than 6,000 staff worldwide.



After a nervous Chevrolet rep proclaimed that the new Colorado truck had “um, you know, technology and stuff” on live television during the World Series MVP presentation, #technologyandstuff immediately trended across social media. We turned the fail into a proud win for Chevrolet by owning the moment and changing the conversation with same-day creative, capitalizing on #technologyandstuff and highlighting the all-new Colorado amongst a hard-to-reach target audience.


Mastercard Priceless Table

To reinvigorate its Stand Up To Cancer partnership and to evolve MasterCard’s brand positioning, we enabled Priceless Experiences for cardholders by building a high-end restaurant high above Times Square on a billboard. Cardholders booked reservations through OpenTable to enjoy a five-star meal from world-famous chef Marcus Samuelsson. MasterCard donated $4 million to SU2C and shattered the industry’s 3.9% average growth for credit cards within the restaurant category.

British Gas Swimming


To increase consideration with Millennials, we implemented a VIP, social media-powered sampling event on a hot summer day in New York City. Users tweeted #evianbottleservice to receive a free bottle of Evian, delivered to them on a silver platter by our chic, Parisian-styled bicycle street teams. Evian generated 2.9 million social media impression, increased sales 46% and became the top-selling water in Duane Reade.

Royal Navy Engineers

Macy’s Style Star

To help make Macy’s relevant with Millennials, we developed The Next Style Star—an original digital video series where up-and-coming stylists competed in weekly challenges using looks from Macy’s Impulse Collection. In addition to making these looks available for purchase on, all videos became virtually shoppable through real-time buying capabilities. The series generated nearly 3 million video views, which resulted in an 18% lift in new Millennial shoppers.