dentsu aegis network

USA

Dentsu Aegis Network Acquires M8

05 Apr 2018

MIAMI - Dentsu Aegis Network today announces the acquisition of leading digital and performance marketing agency, M8. Headquartered in Miami, M8 will act as a launching pad for U.S.-based clients into Latin America, while also continuing its growth serving the U.S. Multicultural and Hispanic markets. Following the acquisition, M8 will align under iProspect, the world’s leading performance marketing agency, strengthening the agency’s pan-regional reach. M8 will maintain its highly creative and entrepreneurial spirit, further powered by iProspect’s regional and global network of 4,300 digital marketing pioneers.

M8 offers digital advertising services, including digital strategy, brand consulting, creative development, content creation, paid, owned, and earned media distribution, search marketing, social media, application development, and data analytics. The agency’s 84-person team is split across offices in Miami and Cordoba, Argentina.

“For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance marketing capabilities and expert talent to reach multicultural audiences in the US, as well as Latin America. M8 is without a doubt one of the best independent creative and performance marketing agencies in Miami, and positions us to better address the increasing business challenges our clients face by providing a convergence of solutions," said Claudia Colaferro, CEO, Dentsu Aegis Network Latin America.

M8’s Founder and CEO, John Santiago, will remain as CEO leading “M8, an iProspect company,” and reporting into Philippe Seignol, President of iProspect, Latin America.

"Joining Dentsu Aegis Network and iProspect ultimately adds tremendous value to our clients and team, allowing us to stay nimble and creative, maintaining our entrepreneurial spirit while adding scale, expertise and a global footprint. We are excited to join an organization that is inherently progressive, shares common values with our people and teams, and has a proven track record to be the world’s leader in performance marketing for more than a decade.  In addition to remarkable creativity, our clients expect our solutions to deliver the results to grow their businesses and build their brands. Performance is what we are all about,” explains John Santiago, Founder and CEO, M8.

"I am delighted to welcome M8 to iProspect. For some time, we have wanted to have a presence in Miami, serving Latin America and the U.S. Hispanic market. I believe we have found the perfect team, who share our vision and passion for great creative marketing and digital performance solutions. More and more, our clients are seeking services under a common umbrella of providers who can offer comprehensive solutions across strategy and creative, aligned with media and distribution. Together, we will deliver exactly that: people-first and data-driven marketing strategies to pioneer business solutions to transform businesses and build brands across the U.S. and Latin America,” said Philippe Seignol, President of iProspect, Latin America.

Financial terms of the transaction were not disclosed.