Dentsu Aegis Network Extends Leadership Team With Two Key Hires
14 Feb 2018
NEW YORK – Dentsu Aegis Network announces the appointment of two key hires focused on marketing and brand solutions, respectively. These leaders will be responsible for delivering on the Dentsu Aegis Network brand promise of innovating the way brands are built by unleashing the power of one network to drive growth and ensure clients thrive in the new digital economy.
Marketing velocity is critical to help drive revenue growth and distinguish Dentsu Aegis Network as a network of one answering clients’ call for better connected solutions and simplification in their agency ecosystem To that end, Kenneth Parks has been appointed as Chief Marketing Officer, US. Parks joins the network from Digitas, where he held various leadership roles over fourteen years, from running some of the agency’s largest accounts to driving Digitas marketing efforts over the past three years.
“Kenneth is a proven operator in the world of digital marketing, whilst also being a persuasive storyteller and impressive thought leader. I’m thrilled that he’s come on board,” said Nick Brien, CEO Americas, Dentsu Aegis Network.
Brand solutions that help clients thrive in the digital economy are a growing need for marketers demanding more brand growth and improved effectiveness in the fragmented landscape. To address this opportunity, Matt Seiler has been tapped as President, Brand Solutions from Studio71. Seiler has long been at the forefront of industry change and has deep experience leading creative, media, and content companies including running UM and IPG Mediabrands for a number of years.
“I’ve known and worked with Matt for many years and am very pleased to have him on my team again. Matt’s expertise will be applied to coordinate our most important global clients as we strive to provide them with the greatest breadth of the network’s diversified marketing services,” Brien said.
Parks and Seiler report to Nick Brien, Dentsu Aegis Network CEO, Americas, with both positions effective immediately.
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For further information contact:
Associate Director of Communications