dentsu aegis network

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Dentsu Aegis Network US Acquires Leapfrog Online to Join Global Digital Performance Agency iProspect

03 Apr 2017

NEW YORK – Today, Dentsu Aegis Network announced the acquisition of Leapfrog Online (“Leapfrog”), a US-based performance marketing solutions company. Leapfrog will become part of iProspect, a leading global digital performance agency.

The addition of Leapfrog’s proprietary marketing conversion technology will further enhance iProspect’s performance media capabilities, sharpening iProspect’s ability to deliver real-time, personalized consumer experiences throughout the entire path to purchase, from initial impression to conversion. Captured data from all channels combined with client’s first party data will fuel deep intelligence and machine learning, providing iProspect clients the unique ability to replicate and deliver campaigns that drive sales on a continual, consistent basis at scale.

Headquartered in Evanston, Illinois, Leapfrog’s team of 150 professionals helps leading brands grow market share, acquire new customers, and deliver profitable sales. Leapfrog’s talent and proprietary marketing technology allows brands to connect the dots by leveraging data they’re already collecting to drive efficient, omni-channel conversions. 

“At a time when improved efficiency, effectiveness, and personalization for our clients is paramount, Leapfrog brings to iProspect and Dentsu Aegis Network a strong team who are experts at unlocking data intelligence, and proprietarymarketing technology that will enable iProspect to deliver truly leading-edge, end-to-end performance marketing solutions,” said Rob Horler, CEO, Dentsu Aegis Network US.

“The consumer journey is not linear or tied to a single channel, but there is always a beginning and an end. This acquisition now makes it possible for us to travel the entire journey– to control the consumer experience all the way to the finish line,” said Jeremy Cornfeldt, President, iProspect US. “Combined with our existing performance planning capabilities, Leapfrog’s conversion optimization expertise and industry-changing technology will make the work we do for 300+ global iProspect clients even more accountable and actionable,” he added.

In a joint statement, Dave Husain, CEO and co-founder of Leapfrog and Scott Epskamp, President and co-founder of Leapfrog, commented, “We are thrilled to join forces with iProspect and become part of the Dentsu Aegis Network. Having built the LFX Conversion Platform technology and a digital team focused on analytics and omni-channel conversion optimization, we are excited to bring this to iProspect and to be backed by the resources, power and talent of Dentsu Aegis Network. Together we will build a client offering unlike any in the industry.”

Both Husain and Epskamp will remain with iProspect, and lead the integration of Leapfrog’s marketing technologies into iProspect. With the addition of Leapfrog, iProspect now has 850 US employees.

Financial terms of the transaction were not disclosed.