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Driving Digital Performance

Across the globe, we make digital marketing human by bringing everything together – creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today’s world. At iProspect, we’re not just specialists in different types of digital marketing – we also know how to bring it together. By putting customers at the centre, we create effective strategies that connect with people across every channel – and grow businesses in ways they can measure.

Hilton - Innovation in customer-centric, real time search to provide value to stranded travellers

Hilton - Innovation in customer-centric, real time search to provide value to stranded travellers

Hilton Worldwide saw the value in addressing the plight of the stranded airport traveler – a captive audience with urgent, typically weather-induced hotel needs. To achieve this and actually deliver intrinsic value to consumers, iProspect US was challenged to create a powerful solution using existing technologies in an innovative way to accurately serve incident and location specific ads based on real-time flight cancellations.

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Ikea – How iProspect Proved Facebook Ads Can Drive In-Store Footfall

Ikea – How iProspect Proved Facebook Ads Can Drive In-Store Footfall

For some retailers, in-store foot traffic is critically important to enable brand experience and feet on the ground are simply more valuable than lines in a database.

For Ikea, iProspect UK partnered with Facebook, EE and Vizeum to trial highly experimental technology, combining hyperlocal Facebook ad targeting with all-new tracking technology from EE to test the audacious hypothesis that social advertising as an isolate variable could be proven to drive in-store foot traffic. 
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Real Insurance – Demonstrating the benefits of paid social in the digital marketing mix

Real Insurance – Demonstrating the benefits of paid social in the digital marketing mix

Working with iProspect since 2009 and following great success through paid search, iProspect was tasked to deliver an integrated channel solution to drive measurable business results by developing an integrated digital marketing program that incorporates Search and Affiliate channels to maximise the effectiveness of DHL’s marketing budget.

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The new mobile Coca-Cola project - a start-up built to spread recognition among its target audience

The new mobile Coca-Cola project − a start-up built to spread recognition among its target audience

iProspect ES was challenged to engage bartenders to upload the WHAT’SRED™ plan and promotions, while at the same time build customer awareness of this app. The end goal was to get customers to actually buy the plan. iProspect ES launched a disruptive mobile project for Coca Cola, and by drawing from the full range of resources available within the Dentsu Aegis Network, iProspect ES became a strategic media and business consultant for Coca-Cola.


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Nokia – Harnessing the interplay of TV and Twitter to generate conversations and an interactive experience

Nokia – Harnessing the interplay of TV and Twitter to generate conversations and an interactive experience

Nokia challenged iProspect UK to ‘make Sunday nights more dramatic’, driving participation around the #Nokia4Drama hashtag – with the ultimate goal of boosting Nokia’s association with Drama on 4.

As the Lumia 1020 was about to launch, iProspect UK also needed to create talkability about the new device, positioning Nokia as a brand that captures the spirit of savvy, smartphone-addicted audience. 
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