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RT @VizeumGlobal: Proud to be part of @dentsuaegis being named top new business performer of 2017, beating all other agency groups! #winni…

Connections that Count

Connections that Count: Because today is all about being connected, interconnections and interdependence, Vizeum embraces these global opportunities and innovates to solve business challenges. Innovation is the central pillar of our agency. We develop research and insights to better understand the group and the social motivations of people that we want to talk to and influence in new spaces. We focus on the value, the quality and the intensity of the connections that we trigger in the consumer world.  With 1,500 passionate people in 55 markets we build connections that count.

Mini Cooper - Mini Paceman

Mini Cooper - Mini Paceman

Mini’s latest launch, the Paceman, was unlike anything seen from the brand before. So we created a new playground for this new type of car, placing it at the centre of a unique art exhibition that celebrated the personality and emotion at the heart of the brand.

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Kronenbourg - 1664

Kronenbourg - 1664

Our data told us that attitudes to beer in France were ripe for disruption.What if we could somehow put 1664 front of mind at a very significant moment of consumption, a mealtime? As 1664 has the widest range of beer flavours from the fruitiest to the most intense, we realised each flavour could complement a different meal.
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BMW - i3 Launch

BMW - i3 Launch

Our challenge was to persuade potential prospects of the merits of owning an electric vehicle. We would do this by educating them, showcasing the benefits and at the same time alleviating their rational concerns around ownership of an electric car.
We teamed up with London Brand Management, a tech start-up specialising in Artificial Intelligence software, to create iGenius.

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Playstation - Gran Turismo 6

Playstation - Gran Turismo 6

To launch the next instalment of the hugely popular driving game Gran Turismo we broke new ground, creating conversations using a relevant and engaging piece of video content that captured its audience across paid, owned and earned digital channels.

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Sonos - Play 1

Sonos - Play 1

With the global launch of its Play:1 speaker imminent SONOS wanted Vizeum to help it transform from unknown brand to holiday best-seller in just three months.
Site level engagement data and consumer focus groups showed that a big awareness campaign would not be enough to drive sales. We would need to own the home’s audio experience outright.

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Kahlúa - Spirit of the Holidays

Kahlúa - Spirit of the Holidays

Insights revealed Kahlúa was typically only purchased once a year as a replacement bottle for family gatherings. To drive sales we needed to get party-throwers and party-goers to think of Kahlúa beyond the ‘White Russian’.
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Mini - Paying Homage to ‘Not Normal’ Drivers

Mini - Paying Homage to ‘Not Normal’ Drivers

We devised a socially-focused campaign and asked MINI owners to showcase their love using #MININOTNORMAL. More than 2,200 public affirmations were received including some wacky examples such as seaside sandcastles or wild flower beds shaped as MINIs, and we turned 300 into ads overnight using Live Poster digital technology. 

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  • PASSIONATE PEOPLE

    1,500PASSIONATE PEOPLE

  • COUNTRIES

    55COUNTRIES