The Story Lab appoints new Asia Pacific President
18 Sep 2017
The Story Lab, Dentsu Aegis Network’s entertainment content arm, today announces the appointment of Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific, effective immediately. He succeeds Shuntaro Tanaka, who will step down as President and move to Dentsu Inc. in Japan after successfully launching the business across the region.
Donovan will be responsible for leading The Story Lab brand across Asia Pacific, driving initiatives in content investment, development, distribution and marketing, collaborating closely with producers, media owners and brands in the region. He will also focus on cross-market collaboration and expanding The Story Lab’s regional footprint.
A seasoned executive with over 18 years’ global entertainment and management experience in the content industry, Donovan has worked across North America, Europe and the Middle East, with more than 10 years in Asia Pacific. His international experience includes content acquisition, commissioning original productions, content consumption data analytics, content development strategy, managing global distribution rights, channel branding, and creative development.
Prior to his new role, Donovan was Global Director-Content Strategy of iflix and has worked extensively with international broadcasters such as NBCUniversal, AMC Networks International and Fox Broadcasting as well as local broadcasters StarTV and Mediacorp Pte Ltd.
Sunil Yadav, President Amplifi Asia Pacific, said: “Strengthening the content capability is a key focus for our group and Donovan is a great asset to lead The Story Lab in Asia Pacific. With his vast experience in content acquisition and original productions across Digital, VOD, and broadcast platforms, he is best-placed to accelerate the growth of The Story Lab as a unique proposition for our clients and distribution partners.”
Donovan Castillo-Mohlmann, President of The Story Lab Asia Pacific said: “Dentsu Aegis Network’s unique operating model is a key driver for me to join this group. With tablets and mobile driving even shorter screen dwell-time, it has become more important for distribution channels to have engaging content. The Story Lab’s proposition of being a global investor, producer and distributor of premium content, places us at the unique intersection of leveraging data and creativity to deliver content solutions.
“I look forward to further strengthening our content capabilities across the region through the design of new, innovative models that create value for both advertisers and broadcasters for this new age of marketing,” Donovan added.
Donovan will be reporting to Sunil Yadav, President Amplifi Asia Pacific, and to Michael Iskas, Global President of The Story Lab.
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com.
Amplifi is the media investment arm of Dentsu Aegis Network. Its goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio on a global basis. Amplifi operates across four distinct areas of specialisation: Investment, Global Media Partnerships, Programmatic buying (AMNET) and Content (The StoryLab). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.
About The Story Lab
The Story Lab is a global investor, producer and distributor of premium entertainment content, headquartered in London with offices in 16 markets, including Los Angeles, Shanghai, Singapore, Paris, Moscow, Hamburg, Madrid, Sydney and Mumbai.
Since 2015, The Story Lab has been distributing successful primetime TV shows and films while also delivering strategic content production, partnership and monetisation solutions to advertisers.
The Story Lab is part of the Dentsu Aegis Network and it currently consists of 300 entertainment, marketing and investment professionals across the world.