dentsu aegis network


Merkle Names Zhengda Shen President of Merkle Asia Pacific

06 Mar 2017

Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that Zhengda “Z” Shen has been appointed president of Merkle Asia Pacific. This critical appointment is the company’s latest push to accelerate its global growth in the APAC region since joining Dentsu Aegis Network in August 2016. Under Shen’s leadership, Merkle has the ambition to staff 1,000 employees in APAC by the end of 2017.

As the President of Asia Pacific, Shen will drive Merkle’s growth by focusing on the development of its fully integrated people-based marketing capabilities, acquisitions in the region, and strategic channel partnerships in technology and media. He will also be responsible for acculturation and integration of new APAC acquisitions into Merkle. Since joining Merkle in 2000, Shen has made enormous contributions to Merkle’s business and has held various executive leadership roles inclusive of his most recent role leading the company’s Global Marketing Solutions Group, a $300+MM, 1,600 employees operating unit providing data, analytics, and technology solutions.

“Given Z’s 17-year history with Merkle, he is uniquely positioned to provide the leadership that we need in and across Asia Pacific as Merkle continues to create competitive differentiation for global brands. I could not be more pleased that he’s accepted the opportunity to spearhead and to champion our growth in this region,” said David Williams, CEO of Merkle.

“Merkle has world-leading, data-led, people-based marketing capabilities. We see a great opportunity to bring this capability to Asian markets, and to create value for clients by working closely with other Dentsu Aegis Network resources. Z will join our regional leadership team as we start to bring the Merkle brand and business to Asia Pacific,” said Nick Waters, CEO Asia Pacific at Dentsu Aegis Network.

Shen added, “I’m thrilled to lead Merkle’s expansion in Asia Pacific and to continue building on the momentum of evolving our global footprint as a member of the Dentsu Aegis Network. Our fully integrated suite of data, analytic, technology, media, and creative services, combined with our people-based marketing solutions, uniquely positions us to deliver unparalleled value for our clients in Asia Pacific.”

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For further information contact:
Pei Xuan Lim
Communications Manager, APAC
Dentsu Aegis Network
Tel: +65 6501 1693

Notes to Editors:

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.

About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.  For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing results and shareholder value.  With more than 3,700 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit