dentsu aegis network


Dentsu Aegis Network Holds Industry’s First-ever Regional Demo Day for Female-founded Startups

21 Dec 2016

Dentsu Aegis Network is pleased to announce the launch of its regional female-founded startup Demo Day, a first-of-its-kind in the industry, hosted by programme partner – Google, on 14 December in Singapore.

As part of its Female Foundry Accelerator Programme – an initiative to mentor, develop and help fund female start-ups in South and Southeast Asia, the event spotlighted eight female founders from across the region whose businesses spanned across a diverse range of industries from health and fashion to social and marketing.

These tech-focused startups were given the opportunity to present their work, connect with and secure a possible second round of funding from a panel of five venture capitalists: Dentsu Ventures, Monk’s Hill Ventures, NSI Ventures, Seed Plus and TNF Ventures.

Pedro Ao, Senior Manager of Dentsu Ventures, said, “From Thailand, India to Singapore, this is the first time we’ve seen a demo day that has brought together female-founded startups from all across the region, which saw many intelligent, creative and tech-savvy women coming forward to pursue their dreams. Not only did they bring functional and innovative ideas, the energy and drive that they have displayed is truly inspiring.”

The Demo Day rounded off a two month long programme which started in October, consisting of a bootcamp where the eight selected female founders learnt about digital, marketing, finance and operations from Dentsu Aegis Network’s senior management. In addition, they were paired with experienced industry mentors where weekly consultation sessions were arranged.

Tracy Wong, Founder of Infini Videos, said “This opportunity is a huge stepping stone for us as a female-founded business. There aren’t many initiatives catered to women with tech-focused startups but as the world becomes more digitalized, there is an importance in the convergence of technology and businesses. Dentsu Aegis recognizes this trend and brought women from across the region to learn from each other which was both a motivating and humbling experience.”

Ruth Stubbs, Global President iProspect and Chair of Female Foundry, said: “Our ambition with Female Foundry was to provide a platform for passionate female-founded start-ups to access funding. Our accelerator program was established to provide structured connections to networks and mentors, with the full backing and support of Dentsu Aegis Network.

“As more and more women in Asia are using smart technology solutions to start their own businesses, we hope our industry will provide more platforms to help support and empower. Female Foundry and our commitment will continue into 2017 and we will also be extending our program into Latin America and Africa to raise the voice of women from emerging markets, who are dominant players in the growth of ecommerce. Ultimately, we hope to reshape and fuel this emerging ecosystem,” added Ruth.

‑ ENDS ‑

Please see full list of female-founded businesses below:

  1. a vertical integrated platform combining both online and offline platforms to simplify the shopping experience for prescription eyeglasses
  2. a one-stop online destination that sources products from various websites and allows a personalised feed
  3. Infiniti Videos: a self-service video tool for businesses to easily create and manage online interactive videos within minuntes
  4. Klaud9: a first and leading stock image website focusing on Asia and its people, nature, food and culture
  5. Made Real: a subscription-based online nutrionist powered by data analytics and machine learning to bring consumers the healthy food they need
  6. PrecisionBit: a platform that connects leading brands with millions of consumers across Asia through user-generated visual content produced by micro-influencers
  7. Swajal Water: a specialised water solutions provider that produces machines that utilises energy-saving methods to produce clean water
  8. Wander: an app that connects like-minded strangers who share common interests, focusing on the messaging space

For further information contact:
Pei Xuan Lim
Communications Manager, APAC
Dentsu Aegis Network
Tel: +65 6501 1693

Notes to Editors:

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.

About One@DentsuAegis
Our goal is to create a measurable development program different from any other. Steeped in innovation, learning, access, research and social responsibility. We aim to build a blueprint for a global scalable program that can be evolved to address the demands of the digital economy. In order to do this effectively, we need to ensure our program reflect the markets we serve and support a variety of thinking, diversity and ways of working with new and innovative partners that reflect our vision and values.

About Dentsu Ventures
Dentsu Ventures is a hands-on corporate venture capital fund that provides the expert support that entrepreneurs need to bring their innovations to the world.