01 Aug 2018
Investment on the up as Asia Pacific Marketers Bank on a Data Dividend
A major, global survey of 1,000 Chief Marketing Officers (CMOs) and senior level marketers across 10 countries – including Australia, China and Japan in Asia Pacific – has revealed that marketing investment is on an upward curve, as marketing’s role as the primary ‘growth antennae’ for organisations is strengthened by the use of data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue.
14 Jun 2018
Asia Pacific advertising spend to grow by 4.5% in 2018 as FIFA World Cup stimulates growth
Leading advertising and digital communications group Dentsu Aegis Network today released its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. Ad-spend growth will rise from 4.0% in 2017 to hit 4.5% in 2018 - higher than the 4.2% forecast in January 2018 and taking total investment to USD 215.95 billion. Regional events such as the 2018 World Cup will be held in Russia, 2018 Winter Olympics South Korea, Asian Games in Indonesia andAustralian federal election will play an important role in stimulating growth.