dentsu aegis network

APAC

Dentsu Aegis Network News

14 Jun 2018

Leading advertising and digital communications group Dentsu Aegis Network today released its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. Ad-spend growth will rise from 4.0% in 2017 to hit 4.5% in 2018 - higher than the 4.2% forecast in January 2018 and taking total investment to USD 215.95 billion. Regional events such as the 2018 World Cup will be held in Russia, 2018 Winter Olympics South Korea, Asian Games in Indonesia andAustralian federal election will play an important role in stimulating growth.